Six proposed palettes · Select a direction to develop
Option 01
Slate & Amber
Blue-grey authority with a warm amber accent. Reads like The Economist — precise, credible, not clinical. Amber is warmer than gold, less precious.
#EEE9E1
#1C2B38
#2B3A4A
#C17F3A
#8FA8BE
Dr. John Jefferies
MissionWritingCollaborate
The Clinical CHO
Bending the Curve
A physician-executive making the financially rational choice and the clinically optimal choice the same choice.
Collaborate
$5.3T
US healthcare spend, 2024
5%
of patients, 50% of costs
300+
peer-reviewed papers
Sand#EEE9E1Background
Slate#1C2B38Dark base
Slate Mid#2B3A4ABody text
Amber#C17F3APrimary accent
Mist#8FA8BESoft support
Option 02
Bone & Burgundy
Deep warm near-black, parchment background, controlled burgundy accent. Old-money restraint. Closest in spirit to v1 but more refined — think medical heritage, not wellness brand.
#F5F0E6
#2A1F1F
#5C1A2E
#8B1A3A
#C4A882
Dr. John Jefferies
MissionWritingCollaborate
The Clinical CHO
Bending the Curve
A physician-executive making the financially rational choice and the clinically optimal choice the same choice.
Collaborate
$5.3T
US healthcare spend, 2024
5%
of patients, 50% of costs
300+
peer-reviewed papers
Bone#F5F0E6Background
Espresso#2A1F1FDark base
Claret#5C1A2EDark sections
Burgundy#8B1A3APrimary accent
Linen#C4A882Warm support
Option 03
Charcoal & Teal
Near-black with a muted teal accent. Unusual in healthcare — which is precisely the point. Reads as innovative and data-driven. A slight risk of feeling tech-forward rather than medical.
#EDF0EE
#1F2B26
#2E4A42
#3D7A6E
#A8C4BE
Dr. John Jefferies
MissionWritingCollaborate
The Clinical CHO
Bending the Curve
A physician-executive making the financially rational choice and the clinically optimal choice the same choice.
Collaborate
$5.3T
US healthcare spend, 2024
5%
of patients, 50% of costs
300+
peer-reviewed papers
Sage White#EDF0EEBackground
Charcoal#1F2B26Dark base
Dark Teal#2E4A42Dark sections
Teal#3D7A6EPrimary accent
Seafoam#A8C4BESoft support
Option 04 — Recommended
Parchment & Prussian
Warm parchment, deep Prussian blue, no red at all. Literary and considered. The furthest from every healthcare cliché — earns the gravitas of someone trained by DeBakey and Cooley.
#F2EBD9
#0D2336
#1B3A52
#2E6B8A
#D4A853
Dr. John Jefferies
MissionWritingCollaborate
The Clinical CHO
Bending the Curve
A physician-executive making the financially rational choice and the clinically optimal choice the same choice.
Collaborate
$5.3T
US healthcare spend, 2024
5%
of patients, 50% of costs
300+
peer-reviewed papers
Parchment#F2EBD9Background
Prussian#0D2336Dark base
Midnight#1B3A52Body text
Steel Blue#2E6B8AAccent/sections
Gold#D4A853Rare flourish
Option 05 — Original
Cream & Terracotta
The original palette. Warm, distinctive, earthy. Stands out in a sea of blue-and-white healthcare branding. The restraint reads as premium.
#F8F3EC
#2C2420
#2D4035
#B5622A
#D4A87A
Dr. John Jefferies
MissionWritingCollaborate
The Clinical CHO
Bending the Curve
A physician-executive making the financially rational choice and the clinically optimal choice the same choice.
Collaborate
$5.3T
US healthcare spend, 2024
5%
of patients, 50% of costs
300+
peer-reviewed papers
Cream#F8F3ECBackground
Near-Black#2C2420Body text
Forest#2D4035Dark sections
Terracotta#B5622APrimary accent
Sand#D4A87AWarm support
Option 06
Ocean & Verdigris
Deep ocean blue base with muted verdigris green accent. Nautical authority — nothing clinical about it. Blues and greens that feel earned rather than corporate.
#ECF4F2
#0E2D40
#1A5068
#4A9E8E
#C9A84C
Dr. John Jefferies
MissionWritingCollaborate
The Clinical CHO
Bending the Curve
A physician-executive making the financially rational choice and the clinically optimal choice the same choice.